As told to John Jonelis
Early morning on Clark Street, I run into Loop Lonagan, former floor trader on the CME, venture capitalist, and man-about-town. It’s been about two months and my feelers tell me something is wrong with Loop
“Hey, long time no see.” That sounds awkward and I try to follow with a joke. “Been locked up in the joint or what?” I intend the prison reference as tongue-in-cheek, but Loop’s reaction surprises me. He staggers to a standstill and then sidles over to lean against a light pole. When he moans, I know it’s an act.
Then he slowly nods. “No mercy. No grace,” he says in a voice that sounds more like a growl. “Prison’s gotta be better than what really happens to a man these days. Lousy do-gooder sister. A guy lets loose just once and next thing he wakes up in the tank.”
“Which tank is that?”
Loop cocks his head and looks at me with bleary eyes. I’m not sure if it’s a hangover or just a typical early morning. “You didn’t hear?” he says, “That’s right, your house burned down. The old battle axe signed me up for a life sentence. Detox, then my own private room. For good. I call in a few favors and get outa there just before the big holiday celebrations in Honolulu.”
“You always seemed to hold your liquor before.”
“That counts for nothin’ these days. Let it rip once—just once—and they think they got you pegged. Anyhow, I’m back.”
“What set you on a binge?”
He growls again. “Don’t get me started on that.”
We walk into an eating establishment and shed our coats. Loop orders bagels and lox. I do the same. He finishes and orders another helping, then downs a second cup of coffee. I can see it’s doing him a world of good.
Then he looks straight at me. “Okay John, if you wanta know about it. But I ain’t got a lotta time.” He takes another bite of bagel. “Somebody keeps movin’ my cheese.”
“You mean like in the cartoon?”
“Yeah.” The waitress fills his cup. It steams and he slurps it carefully. “You notice that GDP is back where it was three years ago? But it don’t feel that way, right?”
I shake my head and wait for him to go on.
“The numbers. They’s all back to what they was but things is different—way different. Same numbers but the way business delivers ‘em is different.”
Loop finishes his second bagel and orders a third. By this time he looks like the old Loop Lonagan and goes on: “One thing—access to capital is all screwed up after the housing bubble and banks got a real attitude. We move thousands of working jobs out o’ the country. Hell—R&D too. The stinkin’ Internet changes way the way we do business.”
I sit there in shock. Is it possible that this news flash takes so long to hit him? “Listen, Loop. Everybody knows all that stuff. Everybody.”
“Yeah, yeah. But here we get to the crux. We redefine success.”
I swallow some coffee. Redefine success—first time I’ve heard it put that way.
“Success with no access to capital gets you nowhere any more. The lousy Internet changes delivery. Access to information and business processes change. People depend on referrals even more to make transaction decisions. Everything’s different and less people needed—a lot less in the good old US of A. So we get massive unemployment. It’s all structural. Ain’t goin’ away. Everybody gets redefined.”
I take my last bite of breakfast and think over what I’m hearing.
After another slug of coffee, Loop goes on. “That means we redefine the planning process. That means we redefine data sets. Those now come from outside the business as much as inside.”
I hadn’t thought about that but it’s true. I nod.
“Goals change. Used to be you get your capital first then build a business. Now it’s build a business then prove that you deserve the capital to grow it.”
That rings true for me as well.
“Collaboration changes, too. Now there’s more going on between companies than inside them. Lots more collaboration cross-country. Overseas. With customers. Platform companies like Google and Facebook dominate what goes on with information—that’s why their shares get bid so high. Then companies put together Content Management systems—can you beat that?”
“Loop, you may have noticed that my business card reads Content Specialist.”
“Yeah, but you’re a writer at heart. Then I finally come to grips with what that term really means. Manage what goes in the bag. They used to call it marketing but now it’s about information more than product. Trust the big guys to turn it into a science.”
Loop signals for the check and I ask a question. “You don’t like it—the change, I mean?”
“Don’t make no difference what I like. Gotta move with the market. Anyhow, I put the past behind me with the help of my close friend Jack Daniels. You know where that landed me—but that’s behind me too.” He looks at his smartphone. “Hey, I got a meeting. Let’s have lunch later. Gimme a call. I got the low-down on the Zero Moment of Truth. Good seeing you, John.”
And just that fast, he’s gone, and the check still sits on the table.
Find Chicago Venture Magazine at
www.ChicagoVentureMagazine.com Comments and re-posts are welcomed and encouraged. This is not investment advice – do your own due diligence. I cannot guarantee accuracy but I give you my best.
© 2012 John Jonelis – All Rights Reserved.
40 responses to “SOMEBODY KEEPS MOVIN’ MY CHEESE”
– Joy, I’m excited to have found your westbie again! I followed you on xanga and never knew what happened to you after you got married. As always, beautiful work!
Well done honey, all you’re hard work looks gorgeous, I’ll be plicang an order for some of those happy trees, they just make me smile evertime I see them.Pink and green polka dot ones are my favourites. Just so cute.I’m trying to read your post everyday and leave a comment too. But I can’t join you on you’re post everyday. My littles and business make it impossiable, sorry hun.Hugs.Catherine x
That’s an ingenious way of thinking about it.
Your videos are very good. You speak clrealy, but the best part is that close-up in the corner of the screen the shows us exactly what has happened.Thank you so much.I wish you could show us how to make these little dancing bead people or pendents that I saw in a beading book I have by Dawn Curtis.
Greetings! Very helpful advice in this particular article! It is
the little changes that make the most significant changes.
Thanks a lot for sharing!
I do accept as true with all of the ideas you have presented for your post.
They’re very convincing and can certainly work. Still,
the posts are very quick for newbies. May you please extend
them a bit from next time? Thank you for the post.
When some one searches for his required thing, therefore
he/she wishes to be available that in detail, thus that thing is maintained
Aw, this was an extremely nice post. Taking the time and actual effort to generate
a very good article… but what can I say… I hesitate a lot and don’t manage to get anything done.Learn how to produce music at home
Delighted to hear it!
Its such as you learn my mind! You seem to know
so much about this, like you wrote the book in it or something.
I feel that you can do with some % to pressure the message home a
little bit, but instead of that, that is great blog. An
excellent read. I will definitely be back.
This website was… how do you say it? Relevant!!
Finally I have found something that helped me. Kudos!
Hello my friend! I wish to say that this
article is awesome, great written and include almost all
important infos. I’d like to peer more posts like this .
Wonderful blog! I found it while surfing around on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to get there!
I all the time used to study post in news papers but now as I am a user of internet so from now I am
using net for articles or reviews, thanks to web.
What’s up, every time i used to check website posts
here early in the daylight, because i like to find
out more and more.
I have learn some good stuff here. Certainly value bookmarking
for revisiting. I wonder how a lot attempt you put to create such a excellent informative
Hello there! Do you use Twitter? I’d like to follow you if that would be okay.
I’m absolutely enjoying your blog and look
forward to new posts.
Hurrah, that’s what I was seeking for, what a material!
present here at this web site, thanks admin of this website.
We are a group of volunteers and opening a brand new scheme in our community.
Your site provided us with useful info to work on. You’ve done a formidable process and our whole community
will be grateful to you.
Hi! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended up losing
a few months of hard work due to no backup.
Do you have any methods to stop hackers?
We recommend All Natural Pet Food to alleviate further issues.
Another important point to check is howw
many veterinarians take presctiption staff. This process can take several tries, with respect to the dog.
It’s wonderful that you are getting ideas from this post as well as from our argument made at this place.
Hi there it’s me, I am also visiting this web page daily,
this site is really nice and the users are in fact sharing good thoughts.
Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my
comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say excellent blog!
Having read this I believed it was very enlightening. I appreciate you spending
some time and effort to put this short article together.
I once again find myself personally spending a significant
amount of time both reading and leaving comments.
But so what, it was still worth it!
This will make iit muhh easier to separate prisoners if the need arises.
The day after Acosta-Sanchez left Deer Park’s finnest wandering around inside the woods,
he once again, turned up on Carlson’s property. He will also ask an indicted person tto bbe fctual because
almost eveey detail counts and might be the road to you being acquitted.
Träffas för en het natt och njut av ovillkorslöst sex.
När båɗa vet vad ni vill Һa är det ingen idé att vänta, träffasdirekt, prata om vad deet är ni föredrar när det kommer till sex, vad nni har för sexfantasier och hemliga önskan och sätt igång med hettt
och helot villkorslöst sex hemma eller på någon offentlig plats.
Тa erat sexliv till en hept annan nivå och upptäck swinghern і dig.
I was recommended this website by my cousin. I am not sure
whether this post is written by him as no one else know such detailed about my difficulty.
You’re wonderful! Thanks!
I read a lot of interesting posts here. Probably you spend a lot of time writing,
i know how to save you a lot of time, there is an online tool that creates readable,
google friendly articles in seconds, just type in google – laranitas free content source
It’s amazing for me to have a web site, which is helpful designed for my experience.
I visit every day some web sites and blogs to read content, but
this webpage presents feature based content.
I’m not sure why but this weblog is loading extremely slow for
me. Is anyone else having this problem or is it a issue on my end?
I’ll check back later on and see if the problem still exists.
There are occurrences wherein someone might commit an act of violence or
turn to crimje that can land him in jail. As long since
the defendant meets their legal obligations, the collateral will likeloy be preserved.
Your job being a recovery agenbt is reaslly a serious responsibility.
Outstanding post however I was wanting to know if
you could write a litte more on this topic? I’d be very thankful if you could elaborate a
little bit more. Thanks!
You can make several jewelry options in handmade silver jewelry.
Otherwise, how on earth can you explain the profusion of so many richly coloured,
embroidered and exquisitely made handmade dress materials coming out of the
various Indian states. Ryan-Willis said at the beginning, she
spent about 20 minutes daily finding more information on how to
improve her business, advertise on other websites or read about
other successful candle makers.
Magnificent website. A lot of useful info here.
I’m sending it to a few pals ans also sharing in delicious.
And of course, thank you to your effort!
I was suggested this website by my cousin. I’m not sure whether
this post is written by him as no one else know such detailed about my problem.
You are amazing! Thanks!
Great website. Lots of useful information here. I’m sending it
to a few buddies ans additionally sharing in delicious.
And certainly, thanks in your sweat!
I’m not sure exactly why but this weblog is loading very slow for me.
Is anyone else having this issue or is it a issue on my end?
I’ll check back later on and see if the problem still exists.
You’ve managed a first class post