Category Archives: Innovation and Culture

SECRETS DARK AND OLD

by John Jonelis

“I still say da guy deserves what he got. He ran down dat poor animal on purpose! Hates squirrels. Says so in da papers.” So proclaims Loop Lonagan regarding Alderman Brookins of Chicago’s 21st Ward.

“Is not true! Right here in Chicago Tribune, it read—how you say—kamikaze squirrel.” Donatis Ludditis thumps a stout digit on a newspaper headline and continues in his broken English. “Creature attack alderman. Throw itself into wheel of bicycle in suicide attack! Here is proof, see?” He points to a photograph—a photograph that Brookins took himself. It shows the murdered animal lodged in the spokes of his ruined bicycle. “Newspapers in whole country print story.” says Ludditis. “Not one say alderman cruel to animals! Not one time!”

Photo by Alderman Brookins

Lonagan clutches his brow for a long moment. “So yer tellin’ me dat ever’body believes dis guy’s story?”

The Brookins story has re-surfaced in news outlets because the man is up and taking nourishment after recovering from major injuries. At the time of the accident, he was credited with some rather peculiar remarks. Apparently, because of his vigorous opposition to the eastern gray squirrel and his call for the extermination of the species, the local underworld of tree dwelling rodents staged a coordinated and premeditated suicide attack against their arch nemesis. Now he’s on his soap box, again garnering support for his cause. It makes me wonder if this guy read too many comic books in law school.

Lonagan abruptly pounds a fist against my desk. After an involuntary flinch, I roll back my chair to examine the man from a somewhat safer distance. “Okay, lemme tell you a story ‘o my own,” he says. “One fine day, I run down some neighborhood kid—on purpose—’n’ he gets stuck behind da front wheel o’ my Cadillac er Lexus, er whatever politicians drive deeze days. So whaddaya think I do?  I climb outa da driver’s seat and snap a pic o’ da corpse ‘n’ post it online. Den I say, da kid launched hisself at my car’s front wheel in an effort t’ kill me, ‘cause I been crakin’ down on neighborhood gangs.”

“I object! Loop, that’s just awful.” But I’m too late to squelch the horrid image.

Lonagan raises both arms, palms open. “See? You’se is never gonna get anybody t’ buy a story like dat. What makes dis squirrel any different?”

“I not know,” says Ludditis. “Back in old country, if you damage party member limosine, you pay! No matter how it happen. Is politics!”

Howard Brookins speaks to the medea – Nancy Stone, Chicago Tribune

During this exchange, Jim Kren’s face—never a pleasant sight—screws up tighter and tighter in what I always take as a combination of anger and spite. I’ve been watching him and waiting for an explosion. It begins with a slow leak. “You two judicial giants know nothing whatsoever of the true ramifications of this matter,” he says. “I can tell you a thing or two about the eastern bloc squirrel. Some of it will curl your hair. People know they are astoundingly cunning rodents, but there is more—much more!”

Kren looks to be on a roll. “This eastern bloc squirrel represents the most monstrous and pernicious plot against humanity since the fluoridation of water! We face a much larger threat than that posed by the proliferation of common vermin. These squirrels are more capable than rats and possess a much higher intelligence!” Kren gets increasingly loud and shrill. “Eastern bloc squirrels look out for their kind and know who is persecuting them! If you thwart their plans, they figure a way to take care of the problem! Nothing can stop them from getting what they want!”

Lonagan takes a seat, shaking his head in hopeless abandon. I’ve heard Kren utter such a sentiment before, but never an inkling of this political angle. The man bears watching.

Greedy Guts the Squirrel

“Agents of sedition started smuggling these iconoclasts to our shores decades back!” shrieks Kren. “And they now represent the dominant species! Think of it! Squirrels in your own back yard—the place where your children play! Your children! Talk about infiltration! And they remain there all night, listening to your every word! They meet in secret, pass on intelligence, and formulate plans!”

“So,” says Lonagan with a smirk. “How d’ya figure they listen in on City Hall?”

Kren doesn’t miss a beat. “Don’t be so naive, MISTER Lonagan! In an era of central heating, do you actually believe they cannot gain easy access to any building they choose through the HVAC system? Certainly, gentlemen, it is child’s play for the eastern bloc squirrel to monitor a city council meeting and plan a counter-attack! I could show you one of their secret websites! It disseminates information about these scheming rodents to their craven human allies! It’s written in a code—a code colloquially known as poetry—a cryptic language few speak any more. Let me show you an excerpt.”

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There are secrets dark and old

Things that make the blood run cold

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Facts that twist the human brain

And plunge the mind into pain

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Knowledge that is from long ago

That man was not meant to know

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But the squirrels know

Don’t have a problem with it

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.See video performance by Bob Badpoet

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“Gentlemen, what to you say to that?!!!” Krens interogatory smacks of satisfaction—like he’s busting out with a SO THERE! “If you truly want to gain an inside knowledge of the malicious nature of these animals, here is this!”

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.I am the rodent of your discontent

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From the bushes I listen as you vent

I know what you said and what you meant

For I am the rodent of your discontent

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For my services I charge no rent

I encourage every argument

Behold the rodent of your discontent

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What I do earns me not a cent

But your anger has a sweet scent

Savored by the rodent of your discontent

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Gnawing on your house until my strength is spent

Just to add to your torment

Despair of the rodent of your discontent

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I would follow no matter where you went

So that new troubles I could invent

Fear the rodent of your discontent

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See video perfomance by Bob Badpoet

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Kren leans forward and speaks in a more secretive tone. “Most do not know that these eastern bloc squirrels plotted world dominance long before the era of modern totalitarianism. Men are putty in their paws! Have any of you read the squirrel manifesto? No? It is the most outrageous collection of hate and bile uttered by any animal since the beginning of time! I keep an excerpt with me—it is written in the same foul poetic code.”.

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I come seeking nuts and seeds

To get them I do dark deeds

Fear the squirrel

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I take what I want in food

Even if it hurts your mood

Fear the squirrel

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I sneak into your house at night

At your groceries I bite

Fear the squirrel

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Many wonder how I know

Where it is your food you stow

Fear the squirrel

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Such knowledge is not hard

After all I live in your yard

Fear the squirrel

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I know secrets lost and deep

I gather them while you sleep

Fear the squirrel

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I whisper dark knowledge in your ear

Tell you what you don’t want to hear

Fear the squirrel

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Madness stalks the dreams of man

It is all part of the plan

Fear the squirrel

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Or you could leave out some sunflower seeds

Up to you

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See video performance by Bob Badpoet

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Lonagan opens his eyes wide and his nose almost touches Kren’s. “So I take it you’se is sidin’ with da Alderman?”

“Yes!” says Kren, squaring his shoulders and pushing back. “I take the good Alderman’s side on this issue—and not without reason! I know!  The eastern bloc squirrel is alien to everything we stand for! I can no longer permit alien infiltration, alien sedition, and the international eastern bloc conspiracy to sap and impurify our entire way of life!”

Time for me to pull rank. “Gentlemen,” I say. “Let us repair to the front room for some refreshment. I have another matter to discuss.”

The front room of our magazine offices is Ludditis’ bar.

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Go to Part 1 – TAKING ONE FOR THE TEAM

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Source Material & Links

Kamikaze Squirrel Gets Revenge on Ald. Brookins

Chicago Tribune

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Alderman, victimized by squirrel, still fighting trash-seeking furry rodents

Chicago Tribune

 

Bob’s Bad Poetry

You Tube

Bob Badpoet

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This magazine fully endorses Bob Badpoet but the remarks by Kren, Lonagan, and Ludditis do not necessarily express the opinions of the editor or this magazine.

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Graphics and Other Credits

Poetry by Bob Badpoet

Dead squirrel photo by Ald. Howard Brookins

Photograph of Howard Brookins by Nancy Stone, Chicago Tribune

Bob Badpoet graphic by Jennifer Jonelis

Wildlife photography and Tavern graphic by John Jonelis

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Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link. This is not investment advice. We do not guarantee accuracy. Please perform your own due diligence. It’s not our fault if you lose money.
.Copyright © 2017 John Jonelis – All Rights Reserved
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MILLENNIALS ARE BECOMING OBSOLETE—ALREADY!

by Tom McBride

The first time I heard the word “obsolete” was when I overheard my father talking to a stranger on a bus. They were speaking about a new expressway that the city had built, and the stranger said, “That thing was obsolete before they ever opened it.”social media MS OFFICE

I was impressed. I went home and looked up the word. And in time I realized the stranger was right. The builders of the new road had put in four lanes but should have put in six. Soon enough, traffic was snarled, and eventually cars started avoiding the route altogether. Then the side streets became overcrowded with autos. The whole thing was a mess.

“Obsolete” was a terrible word. It still is. If something or someone is obsolete, then he, she, or it no longer works. He, she, or it languishes in irrelevance. And then he, she, or it comes to be avoided altogether. Everyone would rather take the side streets. Obsolete things are just in the way. They are like old professors on college campuses. The young sneak behind buildings in order to avoid them.

Today’s Millennials are not obsolete—yet. Born between 1980 and 2000 they came to this planet during a fairly prosperous time, so they represent a population glut. There are already more Millennials alive than Baby Boomers, who constituted the mother of all population explosions.

percent of workforce MS OFFICE

Corporations are working overtime to figure out how to market to this bunch of fickle young consumers, who have an embarrassment of choices. Human resources directors are wondering how to motivate them in the workplace. They are praised for wanting a more healthy balance between work and life (some of them think overtime is evil), and they are feared, almost, for being digital natives. Unlike the rest of us, they grew up high-tech, so what do they know about cyberspace that we don’t?

phones and tablets MS OFFICE

Others can’t stand them—why won’t they look us in the eye at Starbuck’s instead of staring at their phones all the time? And a few of us older people see them as symbols of a world we don’t want to have much to do with. The whole idea of “looking something up on your phone” (which has more data than your local public library) seems repugnant somehow.

infographic MS OFFICE

But there’s one thing these non-obsolete Millennials can’t avoid: In time, they will become obsolete, like the city expressway of my childhood. They will seem irrelevant. They will be in the way. Young people will hide from them. The new generation will have to work around them.

The question, though, is how can Millennials tell when they’re becoming outmoded?

startup venture MS Office

Like, invest in my startup, huh?

The answer is simple. It’s when they start beginning sentences with “These kids nowadays…” I’ve heard early rumblings of this sentence, as when an older Millennial said of younger Millennials, “These people just take wireless computing for granted.” He was too young to say “these kids,” but give him another ten years.

loft MS Office

The truth is that older Millennials are already far enough along to have teen-aged children. A Millennial born in 1980 is now thirty-six and may well have a fourteen-year-old around. In just ten years that will be true for Millennials born in 1990. They will enter that most dreaded source of becoming old-fashioned and resented: parenthood. And then you will hear such sentences as these:

“You kids have it so lucky. We actually had to flip switches to get lights on in a room—none of this decadent voice-activation stuff.”

“You’re lucky, you kids: When I was your age we couldn’t get our genes edited at birth to make us better-looking.”

robot MS Office“When I was your age, we didn’t have to pay extra to get an actual human being to teach us calculus—unless you kids can learn on a machine, you’re going to bankrupt me.”

“Yes, that’s right, kids. Only when a political party isn’t in power does it object to big government deficits. That’s the way it’s always been. Don’t think that you kids can change it!”

“You kids just trust technology too much. I don’t want to have a robot remove my appendix even if it is cheaper.”

Do you hear the notes of weary impatience in these sentences? Do you detect the tone of resentment in the voice of older people when they encounter the youth and idealism of their kids? Do you sense the envy of the young? Do you pick up on the fatigue of bearing parental burdens?

time magazine MS OFFICE

Yet every one of these sentences will be spoken by…a Millennial. They will be speaking to their offspring, which will be called something like Generation Alpha.

And what about the rest of us—old Boomers and Gen X types? Most of us will be even better than obsolete. We’ll be dead.

But don’t you feel better knowing that these young whippersnappers today will also go the way of all flesh? That’ll be true even if, as predicted, people will be immortal by having their brains downloaded into a computer.

Eventually, even the computer will become…obsolete! Ha!

Cell Phone Girl MS Office

Tom McBride is co-author of The Mindset Lists of American History

and The Mindset List of the Obscure,

and the author The Great American Lay: An All Too Brief History of Sex.

He lives in southern Wisconsin.

Graphics from MS Office.

This article appeared in News From Heartland

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CHICAGO TECH’S NEXT CHAPTER

At Tempus, Ocient and Catalytic, Chicago’s most prominent entrepreneurs are moving on to their next big thing.

by Jim Dallky

Chicago tech is growing up.

One sign of a maturing tech ecosystem is the success of a city’s serial entrepreneurs, and recently we’ve seen some of Chicago’s most high profile founders and technologists move on to their next companies, and tackle big industries like the Internet of Things, cancer research, and artificial intelligence.

Uptake - ChicagoInno

Look no further than Groupon founders Brad Keywell and Eric Lefkofsky. Keywell brought Uptake1 out of stealth in 2015, and the fastgrowing IoT startup has already raised $45 million at a $1.1 billion valuation. Lefkofsky left his CEO role at Groupon last November and, as we first reported in July2, has since been working on Tempus3, a healthtech startup that’s “building the infrastructure to modernize cancer treatment.”

 

Ocient - homepage

Also in July, Cleversafe founder Chris Gladwin, who sold his data storage company to IBM in 2015 for $1.3 billion, unveiled4 his next startup Ocient5. Gladwin has yet to make Ocient’s product plans public, but the software company expects to “ultimately hire hundreds of local employees.”

 

pushbot - website

Sean Chou, the former CTO and employee No. 2 at Fieldglass—which sold to SAP for more than $1 billion—recently, launched Catalytic6, a startup building chatbots for businesses. The company’s platform, Pushbot, helps enterprises “build, run, and improve your processes.”

 

bright - website

You can also look at Jeff Judge, the founder of Signal (acquired by BrightTag in 2014) who’s now building business metrics platform, Bright.7

Kickstarter cofounder Charles Adler is giving entrepreneurs, creatives and makers a better place to work with the Center for Lost Arts8; Motorola veterans are spinning out to create new hardware startups like John Renaldi’s “invisible wearable” company Jio9; along with many, many other founders who are on to their next project and have committed to building in Chicago.

“Certainly, as a community, I think we are maturing,” said Illinois Technology Association CEO Fred Hoch. “It’s being driven a lot by those serial entrepreneurs that are coming back and doing their next thing.”

Hoch described how the city experienced an “excitement period” 3-4 years ago where a lot of startup activity was taking place but, “a lot of bullshit was being developed…things that don’t have a long-term revenue stream.” Chicago’s strength as a tech city is in B2B, Hoch said, and Chicago tech has started to get back who it is as a community. “What’s happened over the last 18 months is that we’ve come back to realize who we are,” he said. “[Entrepreneurs] are not thinking about dog-walking apps. They’re thinking about big things that affect businesses nationally and globally.”

1871 CEO Howard Tullman added that Chicago also has a handful of who he calls “benchers,” successful entrepreneurs who are taking some time off but will likely “be back in the action in a reasonably short time.” This list includes Fieldglass founder Jai Shekhawat, AKTA founder John Roa, and Roger Liew, the former CTO of Orbitz. Tullman also said that 1871 isn’t just full of first-time founders. There are dozens of serial entrepreneurs working out of the Chicago tech hub.

“People don’t understand that the 1871 members aren’t remotely all first timers,” Tullman said. “We have several dozen serial entrepreneurs working here and building their next businesses who are smart enough to avoid making sizeable infrastructure and other capital commitments until they determine whether the dogs will be eating their new dog food…we are definitely seeing a wave of more seasoned, more talented and more aggressive serial entrepreneurs—all working in Chicagoand, largely using their own resources to start the next group of great tech businesses right here.”

Of course, as Chicago’s tech community matures, it doesn’t come without growing pains. Some of the city’s most prominent startups have gone through layoffs in recent months, with Avant firing 60 employees and Raise trimming 15% by cutting 45 people. And the city is still well behind other markets like New York and Boston when it comes to total venture funding.

tempus - website

Tempus

 

But Chicago is proving to be a city where entrepreneurs are willing to double down after successful exits, and that’s good news for the future of Chicago tech.

“We’ve come a long way in the last 10 years,” Hoch said. “[Entrepreneurs] are choosing to stay and be a part of this community because it’s a strong community now.”

 

About the Author

Jim Dallke is the Associate Editor of ChicagoInno of Streetwise Media, where this article previously appeared.

This article appeared in News From Heartland

 

 

Links cited:

Graphics and logos from company websites and ChicagoInno

Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link. This is not investment advice. We do not guarantee accuracy. Please perform your own due diligence. It’s not our fault if you lose money.
.Copyright © 2017 John Jonelis – All Rights Reserved
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WHY MILLENNIALS KEEP DUMPING YOU

An Open Letter to Management

by Lisa Earle McLeod

Attracting and keeping top millennial talent is a burning issue for leaders. Millennials are 35% of the workforce. By 2020 they’ll be 46% of the working population.

Some of our most successful clients — organizations like G Adventures, Google, and Hootsuite — are filled with millennials who are on fire for their jobs. Yet many organizations struggle to attract, and retain, top millennial talent.

One of us, Elizabeth, wrote this letter, to share insights about what top-performing millennials want and how leaders can ignite the “energy of a thousand suns.”

~ ~ ~

An Open Letter to Management:

You hired us thinking this one might be different; this one might be in it for the long haul. We’re six months in, giving everything we have, then suddenly, we drop a bomb on you. We’re quitting.

We know the stereotypes. Millennials never settle down. We’re drowning in debt for useless degrees. We refuse to put our phone away. We are addicted to lattes even at the expense of our water bill. Our bosses are not wrong about these perceptions. But, pointing to our sometimes irresponsible spending and fear of interpersonal commitment isn’t going to solve your problem. You still need us. We’re the ones who’ve mastered social media, who have the energy of a thousand suns, and who will knock back 5-dollar macchiatos until the job is done perfectly.

I’ve worked in corporate America, administrative offices, advertising agencies, and restaurants. I’ve had bosses ranging from 24 to 64. I’ve had bosses I loved, and bosses I didn’t. I’ve seen my peers quit, and I’ve quit a few times myself. Here’s what’s really behind your millennials’ resignation letter:

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-1- You tolerate low-performance

It’s downright debilitating to a high achiever. I’m working my heart out and every time I look up Donna-Do-Nothing is contemplating how long is too long to take for lunch. I start wondering why leadership tolerates this.

Is that the standard here? No thanks.

Fact: Poor performers have a chilling effect on everyone.

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-2- ROI is not enough for me

I spent Sunday thinking about how I can make a difference to our customers. Now it’s Monday morning, what do I hear? Stock price. Billing. ROI. Suddenly, my Monday power playlist seems useless. I’m sitting in a conference room listening to you drag on about cash flow.

I was making more money bartending in college than I am at this entry-level job. You say I’ll get a raise in a year if the company hits a certain number? So what? I need something to care about today. Talk to me about how we make a difference, not your ROI report.

Fact: Organizations with a purpose bigger than money have a growth rate triple that of their competitors.

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-3- Culture is more than free Panera

Don’t confuse culture with collateral. Yes, I am a cash-strapped millennial who really appreciates free lunch. But I don’t wake up at 6AM every day to play foosball in the break room. I’m not inspired to be more innovative over a Bacon Turkey Bravo.

I need to be surrounded by people who are on fire for what we’re doing. I need a manager who is motivated to push boundaries and think differently. Working in a cool office is really awesome. So is free lunch. But a purposeful culture is more important.

Fact: A culture of purpose drives exponential sales growth

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-4- It’s ok to get personal

Treat me like a number? I’ll return the favor. This job will quickly become nothing more than my rent payment. I’ll start living for Friday and counting down the minutes until 5. After a few months of that, I’ll probably have a drunken epiphany and realize I want more out of my life than this.

Then I’ll prove your assumptions right. 8 months in, I’ll quit and leave. Or worse, I’ll quit and stay, just like Donna-Do-Nothing.

That’s not good for either of us. Here’s what you need to know:

I was raised to believe I could change the world. I’m desperate for you to show me that the work we do here matters, even just a little bit. I’ll make copies, I’ll fetch coffee, I’ll do the grunt work. But I’m not doing it to help you get a new Mercedes.

I’ll give you everything I’ve got, but I need to know it makes a difference to something bigger than your bottom line.

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Signed,

A Millennial

~ ~ ~

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The millennials are telling us what we already know in our hearts to be true. People want to make money; they also want to make a difference. Successful leaders put purpose before profit, and they wind up with teams who drive revenue through the roof.

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This article was co-written with Elizabeth McLeod, a millennial and cum laude graduate of Boston University, and daughter of Lisa Earle McLeod.

Lisa Earle McLeod is the creator of the popular business concept Noble Purpose and author of the bestselling books, SELLING WITH NOBLE PURPOSE and LEADING WITH NOBLE PURPOSE. Lisa is a sales leadership consultant and keynote speaker who helps organizations improve competitive differentiation and emotional engagement. www.mcleodandmore.com

This article previously appeared in Forbes

Image credit: Lisa Earle McLeod

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Also by Lisa Earle McLeod:

Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link. This is not investment advice. We do not guarantee accuracy. Please perform your own due diligence. It’s not our fault if you lose money.
.Copyright © 2017 John Jonelis – All Rights Reserved
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THE SUM OF ALL PARTS

Optimizing Human Behavior with a STEM Model

by Moises Goldman PhD

 

The Human Conundrum

For the last 15 years I have given numerous seminars aimed at optimizing executive and managerial performance in technology driven firms. The goal is to optimize departmental performance resulting in the larger optimization of an entire firm. As the theory goes: If the whole is the sum of the parts, and each part is optimized, then the whole is optimized.

These experiences have challenged my ability to communicate with people involved in STEM fields. This group represents a highly gifted segment of the population, and they tend to be very results driven. How does one reason, interpret, and convince scientists to modify their own behavior?

At first, I struggled with the appropriate lingo. I pondered how to describe my ideas using managerial jargon. I realized that I needed another language—a language that both empirical and intuitive thinkers will readily grasp and put to good use.

Then my eureka moment came to me. STEM initiatives are defined by basic human bevavior and not the other way around.

To some, this may seem counterintuitive, so let me elaborate. If we first accept and understand any given issue at hand through basic human reasoning, we can then interpret it in a STEM format. Once we do that, we can use the tools of science to bring about an optimized outcome. Let me add some clarity with the following example:

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Kalman Filtering

My Ph.D. is in Inertial Navigation and my Masters in Control Systems. I spent many years as an executive in the aerospace industry and came to be expert in Kalman Filtering, a complex mathematical algorithm used in the guidance and navigation of aerospace vehicles. It occurred to me to apply this knowledge to the human equation.

Kalman Filtering is also known as Linear Quadratic Estimation (LQE), but it’s not necessary to go into the math here. I will attempt to make this example clear and concise. All we need is a simple diagram. I’ll describe it in layman’s terms and then apply it to the human condition.

The diagram below describes the guidance control of a space vehicle. The vehicle is at position “time-zero” or T(0). We want to get to position T(1,000,000). We calculate the location of our target relative to our present location. We recognize that any internal disturbance, such as bad sensors, electronics, and perhaps bad computations must be eliminated. (We get rid of them.)

  • We predict the trajectory of the vehicle over a short increment of time.
  • We measure the actual flight path against our target and factor in real environmental conditions (noise), such as wind speed, meteorites, etc.
  • We correct our trajectory.

The vehicle is now at T(1)—a very small part of the entire trip. T(1) is the next starting position. The algorithm repeats, bringing the vehicle to the next position T(2), then T(3), and so on. We iterate—continue to perform the same steps—predict, measure, correct—to optimize the overall trajectory to the target—T(1,000,000).

Perhaps you recognize this as a description of the way a child learns to walk. It’s commonly called a feedback loop. It governs behavior in many human pursuits. It’s the way our central nervous system directs us to negotiate a curve while driving down the road. It’s the way a baseball player catches a ball and executes a play. It’s how a circus performer walks a tightrope. It’s the way we all learn optimum behaviors.

Our minds perform this function intuitively through ordinary mental concentration, focus, or attentiveness. Concentration is an iterative process and the higher the number of iterations, the higher the degree of accuracy.

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Optimizing Human Behavior

If we can model our human behavior and reasoning in STEM format then we are able to optimize it. As an example, let’s choose a simple human behavior and describe it using Kalman Filtering:

Behavior—Tomorrow I’m taking a final exam; I need to arrive at 8 am—the target.

Method—My class always meets at that time, so I already know approximately when to wake up. Since there cannot be any internal disturbances, I eat a good dinner, plan my breakfast and what to wear to school. I give myself time to study and get to bed early. I set my alarm for 7 am. I’m at position T(0) on the diagram.

  • Prediction—I estimate the time it takes to get ready and walk to the exam. (About the same as a normal day.)
  • Measurement—I reach the door and glance at my watch. It’s raining and I’m running late.
  • Correction—I grab an umbrella while at the same time speeding up my pace.

I get to the exam location on time, and the algorithm repeats itself for the next activity (assuming my intention is to optimize the next behavior).

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A Simple Model for STEM Communication

It’s amazing how simply human behavior can be optimized using a STEM model—whatever the circumstances may be.

We know our current state. [We are on a diet, T(0).]

  • We predict the meal that we are going to eat. [A nice juicy zero carb steak.]
  • We eliminate any internal errors [If we’re cooking it, we make sure all the ingredients are there; check the labels for carbohydrate count; grill in working order; plates and glasses, etc.]
  • We set out to eat, then get a call that we’re needed immediately somewhere else. We make a correction. [Either we eat extremely fast or put the meal away for later, at T(1).]

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Optimizing Complex Behavior

Now let’s apply this same optimization process to a non-linear human behavior—investing in the stock market. We have some money to invest, T(0), in a given company stock. We eliminate all the internal disturbances by doing our homework. We read quarterly statements, look at the fundamentals, research the competition, analyze price and volume activity on a stock chart, and interpret technical indicators such as MACD and Slow Stochastics.

  • We predict our next move—[buy the stock]—T(0).
  • As we are getting ready to buy the stock we hear news of the latest unemployment report and we realize it will have a direct effect on the stock we are buying. We must correct. [We buy more, less, a different stock, or sit tight. Which correction we use will have a direct effect on the optimization.]
  • We decide to buy more of the stock. Now we are at T(1), and must predict T(2)—[sell, hold, or add to position].

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Achieving Greater Accuracy

The more we are able to reduce the size of T (time), the more we increase the Kalman iterations, and the better the optimization. In human terms, optimization is inversely proportional to the size of T, and directly proportional to Intelligence. Please note that human thinking is continuous in time, so the smaller our intervals, the closer we approximate a continuum.

As you see, I found my language for communicating optimization of human activity in any given organization. It is an amazingly powerful tool.

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MORE FROM MOISES COMING SOON

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Moises Goldman at IMSA

About the Author

Dr. Moises Goldman is uniquely involved with STEM (Science, Technology, Engineering, and Mathematics). He is a member of several advisory boards at MIT and is a founding member of the TALENT program at IMSA.

 

Kalman Diagram—Moises Goldman

Portrait of Moises & Chicago Globe—John Jonelis

Other graphics—MS Office

Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link. This is not investment advice. We do not guarantee accuracy. Please perform your own due diligence. It’s not our fault if you lose money.
.Copyright © 2017 John Jonelis – All Rights Reserved
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THE TRUMP EFFECT

WHAT THE NEW ADMINISTRATION MIGHT MEAN FOR HEALTH CARE

By Erik Clausen

Several months have passed since the U.S. Presidential election, and…we’re still here, folks. After years of political rhetoric and theatrics, and a few months of uncertainty, we are starting to gain some clarity around exactly what the new administration and its policies might mean for the life science industry and, by extension, marketers within it.

Most importantly and as a wise man wrote before the election, “There is no need for panic.”

the scream EdvardMunch

Edvard Munch – The Scream

Now that the rhetoric has momentarily quieted, we need to balance Trump’s desire to make dramatic policy changes with the realities of the legislative process and with the expectations of a public that benefits from life science and healthcare innovation. Widespread policy changes take time to implement and often require strong Congressional support, even with a Republican-controlled House and Senate. The recent defeat of the health care bill is a case in point.

In other words, as we look at the major policy changes that are likely to affect life science marketing in the years ahead, we need to recognize that there will be time to adjust marketing strategies and tactics accordingly. This may even mean building multiple marketing plans to address different contingencies.

fear MS Office

 

Possible repatriation of US dollars

U.S. pharmaceutical companies have substantial funds tied up in accounts overseas due to punitive tax laws. The administration has proposed, as part of his economic stimulus plan, to dramatically reduce this tax rate and encourage those dollars to come back to the U.S.

In theory, by lowering the tax burden on these businesses, the economy will see an uptick as businesses are encouraged to invest. These companies benefitting from tax relief would in turn reinvest those dollars domestically in the form of new deals, R&D, acquisition and job creation.

Since pharmaceutical and instrumentation companies typically grow based on acquisition, we could see a resurgence in life science M&A and dramatic increases in the value of emerging biotech, diagnostic and tools companies. No doubt, these topics are top of mind at industry gatherings like the January 2017 J.P. Morgan Healthcare conference.

dollars MS Office

If this move does have the immediate and positive effect on the life science sector as promised, it would give corporate brand managers and marketers much to do to position their companies correctly to take full advantage of the M&A environment.

Of course, this assumes that the financial boon to corporations is reinvested or used for acquisition and not simply distributed to shareholders. Increased deal-flow will lead to increased budgets. This will undoubtedly bring increased noise in a busy economy. Therefore, we should focus on building long-term brand equity in an expanding GDP and economy.

 

Corporate tax rate reduction

The administration will also propose in the President’s Budget Bill, a much lower corporate tax rate. This plan would significantly reduce the cost of capital and reduce the marginal tax rate on labor.

By most analyses, these incentives could increase the U.S. economy’s size in the long run, boost wages, and result in more full-time equivalent jobs—including in the life science sector. The question remains, what the estimated reduction in federal revenue will mean for federal funding of medical and scientific research. Such grants often precipitate early discovery that soon become commercialized.

 

tax tax tax MS Office

The size of the proposed tax breaks for corporations are, simply put, Huge.” But if the administration can actually get it through Congress, it has the potential to give corporations exponential buying power, increase cash flow, build up inventory, and re-invest in technology. Dismissing any possibility of a bubble and or the rich simply getting richer, these tax breaks should create jobs and boost all sectors of the economy, including life science and healthcare.

 

Reforming the FDA

In his 100-day plan, Trump specifically cited, “…cutting the red tape at the FDA…” as among his highest priorities. In the plan, he stated that, “…there are over 4,000 drugs awaiting approval, and we especially want to speed the approval of life-saving medications.” We can only assume that such reforms would also have a direct effect on approval and clearances for new medical devices and diagnostic tests, as well.

An accelerated approval process at the FDA could potentially have a positive effect—at least in the short-term—on the life science sector. With therapeutic candidates and devices moving more rapidly through review than anticipated, biotech, pharmaceutical and device companies in mid to late stage clinical phases could see increased valuations of companies with early approvals.

fda MS Office

Additionally, this could encourage earlier stage companies to get more ambitious about moving candidates to the clinic and could make would-be acquirers more bullish.

In the long term, if that accelerated review brings products to market too quickly, it could threaten public health, cause another costly set of reforms, and damage the brands of those companies.

 

What does the new agenda mean for marketers?

While it will take some time to feel the effects on any proposed legislation or policy changes, the administration will tie everything back to growing the economy: no small challenge. A lot has to come together with or without a cooperative Congress. The President will have to build a consensus.

marketing MS Office

For now, as marketers we need to do what we’ve always done—assess market opportunities, pinpoint our target audiences, develop smart strategies to reach and influence their behavior, and measure outcomes. Certainly, researching the impact of policy decisions is part of that research, but acting too quickly on proposed policy changes only fuels uncertainty.

And, if there is one truth in the market, it doesn’t like uncertainty.

screaming robot MS Office

In the end, even if the President is able to pass a fraction of what he’s proposing, it should lead to economic prosperity and marketing opportunity in our industry.

Now, if we could just turn off his Twitter account, we might make social media great again, as well.

 

chempetitive group logo

About the Author

Erik Clausen is part of the Chempetitive Group, a Chicago based marketing initiative for pharmaceutical, chemical, biotechnology, diagnostics, and medical devices.

This article was previously posted online

Graphics: THE SCREAM courtesy www.EdvardMunch.org

All other graphics from MS Office.

 

Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link. This is not investment advice. We do not guarantee accuracy. Please perform your own due diligence. It’s not our fault if you lose money.
.Copyright © 2017 John Jonelis – All Rights Reserved
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INQUIRY AND INNOVATION

by John Jonelis

What happens when you invite the community into your high school and send your high school students into the community?

Amazing things! You create a THIRD SPACE in people’s lives.

[Britta McKenna is the Chief Innovation Officer at IMSA.]

Britta – “You have your home and you have your work and you have third spaces in your life where you feel comfortable and find a community. Robert Putnam believed in third spaces. He has a book called Bowling Alone 1. It used to be that bowling leagues were that third space. People at the bar. Cheers. We want IN2 to be that third space in people’s lives.”

“Look at the ceiling. Look at the lights. Do you see the pattern?

IN2 – Symbolism in Architecture

It’s that intersection of outside and inside. Community coming together to make this a real learning laboratory experience. We want to come in and work on real-world problems and opportunities.

“People can bring problems and opportunities to us and say, let’s figure out how we can work together. Like the State of Illinois with the hackathon we just did—finding solutions to childhood lead poisoning.

“Think about all the things kids are doing that are not helping. Here’s a great place. I hope IN2 can be a third space in people’s lives.”

[The grandness of the idea and the imaginative scope hit home, but ask Britta how IN2 will implement it.]

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Innovation

“We can’t stand still. Education—if it’s doing the same thing over and over and over—is not moving ahead—it’s falling behind.

“IN2 is the intersection of what we do at IMSA and the community. We’re partnering with Invest Aurora, the Woman’s Business Development Center, the Fox Valley Entrepreneurship Center—they are all resources to help what we’re doing here grow and scale.

Business Mentor

[Britta anticipates my next question and gets even more specific.]

“We’ve opened up a cohort of LINKubators 2 These are actual startup companies.  We have three working in the space as a pilot.  Our students intern with them and our network can help them grow.  Our MENTORS, our IDEA BARISTAS, our SUBJECT MATTER EXPERTS can all help them grow. 

“Next fall we hope to have ten LINKubator startups working in the IN2 space during the day when the kids are in class. We’re trying to see what we’re good at and get a rhythm to the space.

“So whether it’s somebody in the community with an idea or a problem—whether it’s students that want to accomplish something new—whether it’s mentors from the community coming here to help the next generation of learners—whether it’s subject matter experts helping a non-profit grow—we want IN2 to inspire students and community to go on and be entrepreneurs and develop their ideas.

“Our goal at IN2 is to blend in with IMSA and be that resource for students and community beyond the classroom. That’s what this is all about.”

Student Entrepreneur

Inquiry

“I think one of our signature programs is our STUDENT INQUIRY AND RESEARCH program or SIR. That really distinguishes us because we don’t have class on ‘I-DAYS.’ Those are inquiry days—that happens most every Wednesday. Traditional class shuts down. We have class Monday, Tuesday, Thursday, and Friday.

“‘I-DAYS are meant for independent exploration—inquiry or research. On ‘I-DAYS, student go down to 1871 and other locations to intern for startups. Now, with the new IN2 facility, our students can work with entrepreneurs right here as well. Either way, through the SIR program, they’re doing research with mentors and business teams.”

Sue Fricano & Tami Armstrong

[I’m joined by Sue Fricano—IN2 site coordinator, Tami Armstrong—Director of Public Affairs]

Sue – “MONDAY NIGHT LIVE is an event put on by Dr. Carl Heine each week. He brings in speakers and he develops programs for entrepreneurs.

Carl Heine

“He puts external students on his TALENT board—entrepreneurial students coming in to learn the different stages of building a business and different skills used in building businesses.”

Tami – “A lot of the students here are part of that as well as members of the community that come to learn more about entrepreneurship.”

Sue – “At IN2 we are trying to give them the expertise to go out and make the initial steps of developing.”

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[Betty Hart is the Innovation Center Program Manager.]

Betty – “We have girls in the STEM program, which is a mentoring peer-to-peer program for girls in 6th to 12th grade.  We have events such as IMSA DAY OF CYBER, which focuses on encouraging students to seek cyber security careers.” 

Betty Hart

Betty – “We have TEAM STEM CAFE, which is a network of local high school students who host quarterly events focused on STEM related topics. And we have THINK CAFE, which is a community initiative that invites organizations to come in and pitch a problem or an idea.”

Britta – “Our charges really are this: The first is to be a STEM teaching/learning laboratory for our best and brightest students across the state. Then we have the FUSION programs.3 These are after-school programs at schools, grade 4-8, all around the state. And we also have the charge of educating the educators. We bring the teachers in and give them professional development, which helps them in science and math.”

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Bring Back Socrates

[I pose a thorny question:  Why teach entrepreneurship at such an early age, rather than prepare the students for college or jobs?]

Tami – “What we’re doing is launching the students so when they leave here, they’re prepared. There’s a big demand for ideas and innovation. Innovation is valuable, and very coveted. We’re supplying that to the workforce.

“We’re also launching research. How can students advance the human condition and solve the world’s grandest challenges?

“That’s what comes from IN2—the ability to make very difficult innovations. When you can harness them, bring them to a place like this, and connect the students with business and industry, dream and idea become reality.”

[Suddenly I get it. I asked the wrong question and now realize the goal is really quite straightforward—to encourage students to think for themselves—to let them discover how to learn. IMSA does it the same way it was done almost 2,500 years ago—self-directed inquiry and innovation—the Socratic Method.]

Student Entrepreneur

Possibilities

Britta – “People think we’re just this gifted school for 650 sophomores, juniors, and seniors from around the state, but we’re not. And people think we’re a private school and we’re not—we’re public. We don’t want to be the best-kept secret in Illinois.”

“And we have a student team called IMSA ELEMENT that teaches the lean startup methodology. Build—measure—learn. Students developed a whole curriculum and teach it to each other. We’re entertaining possibilities.”

  • “We need to be open to ideas, be able to move quickly, and say YES.”
  • “And have FAST FAILS.”
  • “And move toward SUCCESS and ITERATE.”

“We’re not afraid to do that here. In a world where you’re dealing with high-caliber students who don’t fail often, failure is a difficult concept. But once they get the hang of it, they actually become quite good at fast fails.”

Entrepreneur with a solution

The 17%

Britta – “We’re not looking for the vast majority to really understand this space, because we can’t hold everybody. But about 17% in the world are innovators. That’s who we’re looking for—that 17%. Once we get a few of those, they bring their networks. Those are the early adopters, innovators, and they see things much earlier.”

Those are the people IN2 was built to serve.

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This is the final article in this series.

Go to Part 1 – THE NAME IS IN2

Go to Part 2 – POWER PITCH

 

References

  1. BOWLING ALONE – Robert Putnam
  2. IN2 Launches LINKubator for Fox Valley Startups
  3. IMSA FUSION

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IN2 Contact Info

Address – 1500 Sullivan Rd. Aurora, IL 60506

Website – https://www.imsa.edu/

Carl Heine – heine@imsa.edu

Britta McKenna – bmckenna@imsa.edu

Tami Armstrong – tarmstrong@imsa.edu

 

Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link. This is not investment advice. We do not guarantee accuracy. It’s not our fault if you lose money.
.Copyright © 2017 John Jonelis – All Rights Reserved
.
.

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