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HAT TRICK

20161220-20150207-_jaj5090tby John Jonelis

He can feel it, hear it—his heart—beating hard, beating fast. Pounding above the din of those big nubbly tires and the blast of snow hitting the wheel wells. Is it anticipation? Fear? Primeval blood lust?

How will it feel to gun down a living animal? Can he really pull the trigger?

Today, Loop Lonagan joins seven seasoned hunters and four highly trained dogs to indulge in what his editor calls one of the great joys in life—slaughtering a few of God’s creatures. He’s a last-minute stand-in and rounds out the party to eight. Two hunters per dog. Perfect! How did he let himself get roped into this?

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Seasoned hunters?

Loop is a man that loves a brawl—loves it more than anything in the world. He still uses his fists when he gets a chance, but he’s never taken the life of a fellow creature—at least nothing bigger than a cockroach. Today, for the first time, he will attempt to kill pheasant with a shotgun—and for some reason it makes him itch.

Pretty soon, the storm gets mean and he wonders if it could be the weather that’s crawling under his skin. Both highway and horizon fade to white. Only a stray stop sign proves they’re even on a road. And the driver tools along as if nothing’s the matter. Loop shakes his head and mutters under his breath, “Dis is ridiculous. Gotta get myself under control.”

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White out

“Hmm?” Jonelis flips on the wipers and smears half-frozen slop off the windshield. “You say something, Loop?”

“No—no, nothin’ John” Loop goes silent. No way he’s gonna slobber all over the boss with his stupid fears. Just look at the guy! He’s barely touchin’ the wheel. He’s wearin’ that big satisfied grin like he’s in some kinda bliss. What’s he thinkin’?

Wind buffets the truck. Loop looks mournfully out the window.

Finally he can hold it all in no longer. Pointing to the GPS, he shouts, “Dis don’t look much like Route 47 to me, John boy. We shoulda oughta turn back.”

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What road?

The driver squints out the corner of his eye. “Turn back? TURN BACK?” He raises his voice to a roar. “WHAT ON EARTH FOR?”

Loop goes silent. He’s stuck here. He’s gotta tough it out.

“C’mon Loop—don’t pout like that. It snows in Chicago—every year it snows—you noticed that, right? And this whole bottom end always gets hit worst.

No response.

“Thirteen years, and my F-150 still gets me where I wanna go. It’s made for this weather.”

Still no response.

John suddenly cranks the wheel hard.

The truck swerves.

The faint white horizon flashes past the windshield at sickening speed and Loop grabs hold of something, anything.

When the truck straightens out, they’re again pointed the way they started. A 360 degree donut maneuver. Jonelis drives down the snowy path grinning and placid as if nothing happened. The guy’s gone psycho!

“Man, I love winter. Here, I’ll show you again.”

“NO!” Loop breathes fast and hard. “ARE YOU CRAZY?

“Sorry Loop. I guess I just enjoy being immune to the elements. This front is supposed to be headed east in a narrow band. We’ll probably break out of it soon.”

Loop shakes his head, grunts, and takes his hand off the sissy bar. Certifiable—the guy’s certifiable. On pure reflex, he balls his powerful hands into fists and utters a silent prayer for a different ride home. But what’s he gonna do now—walk? He drops his chin to his chest and quietly moans.

John reaches across and pats his shoulder. “Loop, you’re a bundle of nerves. Get control of yourself or you’ll be useless during the hunt.”

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Soggy bottom

Further south, they break out of the winter storm, just as forecast. The sun bursts through the clouds. Now it’s leftover snow banks and soggy ice-water puddles.

So they’re gonna live after all.

And Loop’s brand new Gore-Tex boots will prove a good investment today. He likes good investments and for the first time feels a twinge of optimism about this excursion.

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At the Club

Everybody’s in the clubhouse. But Loop still sits in the parking lot, staring out at a field, trying to ease his racing heart.

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Hunting field

All his life, he’s feared nothing, but that truck ride riled him up bad. Now he tastes bile. He swallows hard. Slows his breathing. Gotta focus on what happens next.

He goes over his fears one by one. What if he can’t hit what he aims at? What if he accidentally shoots another hunter? Or worse, a dog? These guys might forgive the first, but never the second. They spend way too much time training those little mutts.

Funny—none of that seems like such a big deal any more—not since the boss pulled that donut stunt. For the first time, Loop cracks a smile.

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Zeke on point

When he steps out of the truck, his new boots sink into mud and gravel. This sure ain’t the streets of the big city. He opens the tailgate and rummages through his gear, slips on a borrowed blaze orange hat, a borrowed blaze orange hunting vest, and dumps a borrowed box of twenty five high-brass #5 shells in the big pockets.

Slowly unzipping a soft camo gun case, he hefts a borrowed 12-gauge side-by-side, replete with elegant scrollwork and Turkish walnut stock. This is a heavy and absolutely gorgeous field piece. It’s gotta take guts to lend $3,500 worth of the gunsmith’s art to a sloppy amateur.

He works the safety and practices loading shells. Loop has never actually fired a shotgun and his doubts run wild. Sure, he aims a rifle or maybe his favorite Smith & Wesson Shield at stationary targets. But from what he’s heard, this sport sounds more like baseball or maybe even golf than the gun range.

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Practice

He practices mounting the shotgun one last time, swinging the muzzle past a nearby stand of trees, following through after each imaginary shot—just like they told him. It feels smooth and surprisingly natural. The stock fits him well.

“Okay, dat’s DAT! Time t’ face da music.”

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Clubhouse

Inside, Loop joins the party lounging around a big table. Introductions fly by him like dry leaves on a high wind, and in this cloud of new ideas he forgets every single hunter’s name. Strange—he remembers what they call all four of the dogs. Loop loves dogs.

Then one of them lays out the ground rules and mechanics of the hunt. It sounds a whole lot more organized than he imagined and he wonders if his 85 lb bull terrier Clamps can be trained to do this.

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Clamps

A sweet gal sits at the table and slides across a mug of beer. “Initiation time!” she says. “We don’t drink before a hunt but you’re new. You get one beer—just one. Afterwards I’ll allow you the pleasure of buying the first round for the rest of us.”

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Some gals hunt

Loop slurps off the foam and downs the lager with relish. He wipes a sleeve across his mouth, and sighs.

Another group of hunters come in from the barbeque grill and offer a plate of pheasant tamales. Loop bites into his. Delicious! Like nothing he ever tasted before.

Now he’s leaning back in his chair. No more pounding heartbeat. Yeah—everything’s gonna be fine. Time for da hunt.

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Killing Fields

The group’s got two large fields today—one next to the other—all to themselves. They form a line and slowly march side-by-side, spaced well apart, dogs running all over the place, sniffing for birds ahead.

It’s almost impossible to see a pheasant running through this grass. But when one hunkers down in the brush, the dog finds it and holds its point until a hunter flushes the bird. A good dog will hold its position till the shot is fired.

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Hunting formation

Today each hunter will log 5 miles over broken ground, rocks, holes, tall grass and brambles, and slog through wet snow and water, but these little dogs each put in at least 15 miles and get wet doing it. They never seem to tire out.

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Exuberant dogs

Loop’s realizes that his bull terrier would plop down for a nap after half a mile. If he ever retrieved a bird, he’d crush and shake it until it was no longer fit for the table. But hey—Clamps is at home in the city, where he belongs. Every dog has his job.

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Clamps in his element

The guy next to him (Rick, Gregg, Bob?—Loop can’t recall) moves ahead of Shiloh’s point, flushes a bird, and fires. The pheasant drops a leg and flutters down about fifty yards away. When the dog retrieves it, the bird is wounded but still alive. The hunter immediately breaks its neck to stop any suffering. All done so precisely. Very neat and clean.

Loop gapes at that rooster in awe. This is what they’re hunting? The color of its plumage takes his breath away. And look at the size of that thing—there’s gotta be alotta good meat on that bird.

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The beautiful pheasant

When the hunter slips it in the game sack at the back of his vest, they continue their march. Loop looks at his elegant field piece and something changes inside of him.

Maybe it’s the sight of blood.

Maybe the finality of the kill.

As boots crunch through the brush, instinct takes a firm hold and his fear and doubt fade to the background. He zones in on his surroundings with a focus more intense than he’s ever experienced. The bite of fresh air. The array of indescribable wild smells. Four dogs running, leaping. Subtle pheasant prints in the snow. A sparrow flock bursts skyward to his left. A hawk circles high overhead. But most of all the dogs. He tries to keep them all in sight. Impossible.

Mud sucks at his boots, and looking ahead, he sees the field entirely drown in snow melt. No way around it. He utters a silent prayer of thanks for Gore-Tex boots, checks the line of his fellow hunters, and adjusts his position.

They slog on to the next snow bank.

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Dry feet

“Duke’s on point! Hey Loop—your turn!” He sees Duke in thick cover just ahead—nose down, teeth clenched, saliva dripping from his mouth. The animal can barely restrain himself. Wow, do these dogs love to hunt! Loop knows a bird hides somewhere within 20 feet.

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Duke on point

He makes his approach and a huge gaudy rooster flushes, cackling as it flies.

He mounts his gun. Swings the muzzle to shoot. Suddenly two dogs run into his sight picture, chasing under the bird. Nope—can’t risk a shot over them. The pheasant glides safely beyond the tree line. Yeah, those dogs broke training, but after all, they’re excited, just like he is. So what? He might still get another chance today. And maybe somebody will take that bird later.

Just like investing, hunting is lots of hope.

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Upland game field

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Hat Trick

One guy is shouting at the white dog named Jack. That one ranges too far and finally breaks with the group to sniff out an area hundreds of yards to the side.  Loop likes Jack best of all the dogs and breaking from the line of hunters, follows him.  He feels one with him and shares the joy of the hunt as if he were an extension of the animal.

When he gets close, the dog is already holding point. Without warning, a rooster takes wing!

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Jack on point

Without stopping to think, Loop swings his shotgun and fires. Bird #1 tumbles into high grass.

Beginner’s luck.

He’s about to search for it when Jack goes on point again. Loop moves ahead of the dog and kicks at a tangle of brush, then he tries another clump. It seems impossible that a big colorful bird can hide here, but Jack’s still holding that point.

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Flushing a pheasant

The pheasant flushes behind his back.

On pure instinct, he wheels and shoots. An explosion of feathers—the bird drops straight to the ground. Loop fired way too soon—way too close. A real waste—not much meat left on that carcass. He chalks it up to inexperience and tells himself to slow down. But that’s bird #2.

Both barrels empty, he pauses to re-load. But Jack is on point again!

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Jack on point again

He moves ahead of the dog, eyes wide open, searching, wanting the kill. The pheasant erupts from the brush and into the sky. This time, he waits for some shooting distance, then the muzzle roars. Bird #3 down!

Three shells, three birds—all in the space of a couple minutes!

A hat trick!

Jack retrieves one bird, then another, his tail wagging. Loop stuffs both in his vest and picks up the one he pulverized by shooting too soon. He glances at his hands, smeared with blood from the ruined bird, and amazingly, it doesn’t bother him. A couple hours ago he wondered if he could pull the trigger and now he doesn’t even want to wipe his hands clean. He reflects that the blood of these birds is a gift. His game pouch bulges out behind and he enjoys the weight of it. He can hardly believe that he gets this privilege—to experience this primal sport and come away with real food. Again, he utters a silent prayer of thanks.

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One for the Road

Giddy from the hunt, Loop heads back toward the group, all his misgivings gone, every emotion urging him to break into dance. For the most part, he restrains himself. Zeke joins up with Jack, and Loop closely watches those two dogs.

He hears hunters call to each other in the woods.

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Jack and Zeke

Two shots! He pivots toward the sound. Two more shots in rapid succession! A pheasant flies out of the trees, fast as it can go, well out of range of the barrage of pellets aimed at its tail.

Before it can fly past him, Loop swings his gun, leads the bird, and fires.

A head shot! It instantly falls out of the sky.

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Zeke retrieves

Zeke retrieves the bird and Loop stows it, feeling a deep satisfaction he’s never known. That’s bird #4—and he’s spent only four shells! Plenty for the day! He won’t fire his shotgun again this trip.

The hunters form ranks and march across another field. And Loop gets treated to an amazing site. Shiloh points a bird. Zeke and Jack honor that point like the well-bred canines they are. How do they train dogs to do that?

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Zeke and Jack honor Shiloh’s point

Loop draws in a lungful of cold air. What a great day! Everybody gets at least three birds. Even John shot birds, but he claims it happened by accident.

On the way in, he pulls out his phone and snaps off a photo of the group.

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Hunting party

Then they head back to the clubhouse to clean up, drink beer, smoke the compulsory cigar, and tell lies.

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Meat on the Table

Back at the lodge, Loop makes a proposal that they all immediately accept. Dinner at his downtown penthouse.

He phones home. “Yeah Meadows—tell Anatole t’ dig out dat recipe fer Pheasant Zummer. I’m brinin’ da birds. And pick out da best wine. Yeah, all da trimmins, too. I’m showin’ up in an hour with seven happy guests in muddy boots!

He hears a professional, Very good sir,” and can hardly wait to experience the joy of a feast with his friends. These aren’t just any birds—these are HIS birds—birds he hunted down alive and killed himself! He’s sure every one of those hunters feel the same way about their kill. And he remembers something John said—words that got him here: “That feeling of satisfaction lasts for days, maybe weeks.”

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By accident?

Loop’s fallen in love with this place. A hunter’s paradise! It’s gotta be one of Chicago’s best startups and he wonders if they need another investor. The place looks prosperous enough. There’s no membership fee—no monthly dues—no volunteer work—you pay for your birds—that’s it. Nice clubhouse and bar. Good fields. Extended season and no bag limit. You can hire a guide and dog here. They even clean your kill. Wanna go?

And he decides to ride home with the same crazy driver that got him here.

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Erienna Hunt Club is located one hour south of downtown Chicago. The season runs from September 1st to April 15th. If you’ve got any primeval instincts left in your modern mind, check it out!

http://www.eriennahuntclub.com/

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Favorite club

 

All photography by John Jonelis and Loop Lonagan, with thanks to all his hunting mentors, especially Gregg Patz, Rick Bohning, and Frank Spellman.

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Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link. This is not investment advice. We do not guarantee accuracy. It’s not our fault if you lose money.
.Copyright © 2017 John Jonelis – All Rights Reserved
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MIT WHITEBOARD CHALLENGE

Mark T Wayne BOTTOMJohn Jonelis

From special correspondent – Mark T Wayne

Five minutes, a marker, and a whiteboard. That’s all you get with this jaded crowd of critics, skeptics and swarming humanity.

You’ve come here to bare the greatest idea of your life and all the dreams that go with it. You competed for a chance at this grueling event against near a hundred early-stage teams. You’re one of only ten to make the finals.

Now they give the signal and you start like a runner off the blocks. And when your five minutes are up, it’s “NEXT!” No excuse will answer, sir! You are not permitted to utter another word so you sit down to bite your nails.

I can barely credit how fast ten contenders go by without a break in the action. .

Whiteboard Competitor

The Competition

This is the main event for the MIT Enterprise Forum, Chicago. No tricked out slide show or video allowed here. You must draw while you talk. The whiteboard is blank and indeed frightening to behold.

You swallow your fear and draw stick figures, perhaps, with a fat electronic pen. AnotherMITEF logo device projects your illegible scrawl onto a big video monitor so the WHOLE crowd can watch you make a fool of yourself. And use it you must—oh yes, you can’t ignore the whiteboard. It’s the only tool you get to express your idea, besides flapping your jaw.

I see you fidget and turn pale like some of the other folk as you try to explain your complex technology to a disgruntled audience of frowning faces while under the gun of the timer. Was that a nervous tick I just saw? Control yourself, sir!

Mark T WayneThis ain’t the typical pitch contest. You competed with scores of other teams on the value and marketability of your idea. That means all ten of you show up here tonight with something worthwhile. Now you get judged again on merit, but also on communication and use of the whiteboard.

Why do you do it? It’s not the $3,000 first prize—that only amounts to party money. No, the real goal is exposure. A chance to round up some angel capital from those sitting among this distinguished crowd and maybe push your idea to the next level. That and the simple satisfaction of coming out on top.

MITEF Chicago has been putting on this competition for some time. I consider it a premier event. To give you the flavor of it, here is a wonderful short video created in a previous season:

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This Year’s Winners

SIRAGO— Deniz Alpay—First Place

MIT White Board ChallengeUnfortunate patients are going straight from Stage 1 to Stage 4 cancer right in the hospital as a direct result of an innocuous and ubiquitous procedure called the biopsy. The problem is rampant in some cancers.

Gentlemen take note: If the oncologist suspects testicular cancer, no biopsy will be done. No sir! The surgeon removes the offending testicles forthwith! This is execrable sir! I wince to hear such words!

Breast cancer is yet another prevalent victim to this culprit. But whatever the cancer, it happens in three ways:

  • When removing the biopsy needle, infected tissue gets dragged away from the site.
  • Sometimes infection spreads through the hole left by the needle.
  • At other times, the infection enters the bloodstream directly because of the needle wound.

Ugh! Horrible stuff! Ought not to be allowed! Could it be that a patient stands a chance of living longer without any test whatsoever?

Mark T Wayne

Pay close attention because the numbers do not favor you. 12.5 million Americans have cancer right now—and that’s expected to rise dramatically. During the span of a lifetime we are talking about one in every two men—one in every three women. I look around the room and wonder—does any man here still have the stones to remedy this injustice?

The young lady draws a clear picture on the whiteboard and presents a solution. It is a hollow needle. An agent is pumped into the needle to plug the opening. Then the biopsy needle follows. When the biopsy is extracted, any unwanted tissue cannot pass the plug.

Mark T WayneI let out a lungful of air. Whew! Such a simple solution. And having seen it described so well, there is no doubt in my mind that it will turn the trick. Something so easily incorporated into existing procedures will likely be widely adopted. In fact, hospitals already exhibit interest.

This young lady is articulate with an excellent command of the white board. I believe she well deserves her First Place finish. I vote for this one myself.

Later while writing my notes, it occurs to me to research the name Sirago. I find some USS Siragointeresting imagery here and wonder if it is intentional. Sirago is the namesake of a 1946 WWII American attack submarine that destroyed two German submarines. This is a boat that survived two major surgeries. It was modernized in 1949 and again in 1962, after which it continued operations until 1972—a good long life for a weapon of war. I see it lancing through the waves in triumph.  I let you draw your own mental image.

Sirago Check 2

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COUP $ITY— David Hazan—Second Place (It’s pronounce it “koop city.”)

This is a free mobile game concept where players generate coupons that increase in value based on game play. You must play the game to earn the reward. That is significant!

I am known to play a game of Whist or Poker. I imagine myself, ordinarily reluctant to Mark T Waynefool with coupons, now proudly presenting my prized ticket to the cashier with a flourish and a knowing smile. The coupon displays right on my smartphone and I keep that contraption in the pocket of my white vest.

There can be no doubt that a market exists. The Mobile App industry has grown from zero in 2007 to 25 billion today and game-based advertising is popular.

David came with his own enthusiastic cheering section, which never hurts.

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TRIBAL SCIENCE—Mike Vasquez—Third Place

Dr Mike VasquezThis PhD is an engineer as well as a sports nut. He calls the device a Rip Chip. It answers questions such as: “How fast? How high? How many revolutions?”

Let’s say, just for the sake of argument, that you’re one of that peculiar brand of Tribal Sciencelunatic that lifts weights, hurdles down icy ski slopes, or performs tricks on a snowboard or skateboard. Now you can read precise statistics fed right to your smartphone. Why would you want to do that? It turns out there are a number of rational reasons:

  • You can improve your performance.
  • You can quantify what you did and compare it to other lunatics.
  • You can hold yourself accountable to another person—preferably your psychiatrist or surgeon.
  • You can directly compete with like-minded individuals in far-away places who also have Rip Chips installed on their devices of doom.

I have to admit, this may change the way athletes compete, play, share, and train. We are looking here at 50 million potential users. .

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EATERIA— Ola Ayeni—The Mark T Wayne Business Award

EateriaAll but one of the ten offerings have yet to go beyond the IDEA stage and form a REAL business. Therefore it is my duty to offer my own award. I hearby select Eateria, a company that helps restaurants induce people to come back and eat more food at their particular establishment. And they do it without weapons! Look at this ultra-professional video:

You will find six more videos posted on the Eateria website. They leave no doubt how Eateria Logothis offering works.

And they’re already generating press.

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GO TO – THE BEST CHALLENGE YET

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Notes & Links

Judges – This is an intimidating bunch if I ever saw one:

Jed AbernethyJed Abernethy

Big Idea Forum

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David BrownDavid Brown

Ungeretti & Harris LLP

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Moises GoldmanMoises Goldman PhD

M&J Acquisitions Moises6@comcast.net

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Steve SmithSteve Smith

Global Strategy Implementation

(He flew in from Amsterdam for the event.)

The Nameless RabbleThe Nameless Rabble

Yes, the audience votes too.

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Nancy MunroMODERATOR – Nancy Munro of KnowledgeShift pulls off this event with her usual aplomb. She’s the Chapter President of the MIT Enterprise Forum, Chicago. And it ain’t at all boring for this old man to watch her erase the whiteboard ten times, either.

LOCATION – This is taking place at a hotbed of innovation, TechNexus, the home of the Illionois Technology Forum. The law firm of Ungaretti & Harris is also a sponsor.  Quartet IdeaShare makes the slick infrared and ultrasound whiteboard display tool that’s helping with all this suffering tonight.

MIT Enterprise Forum

THE TOP TEN COMBATANTS in alphabetical order:

The USS Sirago (SS-485) attack submarine from Wikipedia.

Photography Courtesy of: MITEF Chicago, Steve Smith, Moises Goldman, David Brown, Jed Abernethy, Nancy Munro, Mike Vasquez, Eateria, Wikipedia.

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GO TO – THE BEST CHALLENGE YET

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Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link . This is not investment advice. We do not guarantee accuracy. It’s not our fault if you lose money. .Copyright © 2013 John Jonelis – All Rights Reserved . .

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Filed under angel, angel capital, angel investor, App, big money, Characters, chicago, Chicago Venture Magazine, Chicago Ventures, Entrepreneur, Entrepreneurship, Events, Internet, Internet Marketing, Invention, investor, Mark T Wayne, MIT, MIT Enterprise Forum, MITEF, Mobile, Mobile App, Mobile Marketing, pitch, Software

3 KEYS TO GAMIFICATION

AppFactoryInc

John Jonelis

So I ask, What’s the hottest marketing tool today?”  And the answer comes right back: “Gamification.” I glance left and right.  “What’s that?” 

Now the answers come at me fast.  Mike Rhodes, serial entrepreneur from AppFactoryInc and Central Street Games hits it outa the park at this session of The Tektite Group.  His marketing arm uses Gamification as their primary tool. 

Bottom line, people love to play games.  Games are the #1 activity on smartphones.  80% on tablets.  50% of Facebook logins.  Any time you offer a reward – that’s gamification.  Think about the way McDonald’s Monopoly game draws people to the store.   But it doesn’t have to be a big expensive campaign.  Turns out, the value of winning is bigger than the prize itself.  Sometimes a $10 gift card is more effective than an iPad. 

Mike Rhodes plays a guest's game

Mike Rhodes plays a guest’s game

3 Key Elements

So the question looms: ‘How do I use gamification in MY marketing plan?’  Three key elements make any interchange a game:

  1. Achievement
  2. Recognition
  3. Rewards

Mike ranks the three elements in that order, and the first two are a lot more important than the last.  Kinda counterintuitive, ain’t it?

The sweepstakes approach—awarding points incrementally—is the most economical way to host a game.  The game doesn’t need to have anything to do with the product you’re selling.  Come up with your own simple word game or trivia game and use a rented platform. 

Just keep the goal clear.  It’s amazing what people will do to win a game but no growth takes place till you bring the consumer to a call to action.  So make sure players register.  And make sure you give them questions that tell you what you want to know. 

Mike Rhode's AppFactoryInc

More Game Tips

Gamification is all about meeting the market where it’s at—and in an engaging way.  At a time when email clickthrough is below 8%, gamified campaigns are getting 30-50% because people are engaged. 

Think about giving points for activities with a weekly winner.  A player may not win this time, but points continue to accumulate.  Then you give free points just for answering 10 questions.  People are willing to do it because they actually want the points.

Think about rewards for liking a page on Facebook.  Give points for comments and comments on comments.  “I liked your tortilla.”  By the way, Gene just scored 15 points on our win a gas card game, and you can earn 10 points by just sharing with a friend.  It doesn’t need to be complicated.  Take what you do now.  Gamify it.  Put a sweepstakes element in your branding. 

Put this in your calculations:  Nobody ever stops after being involved in a 90 day game.  Keep the game going after the first winner.  Retention rates are huge. 

Want proof?   The field is new.  No banks of statistics.  Mike quotes Andy McKenna, who advises: “Invest a little, learn a lot.”

Types of Games

  • Trivia games
  • Word games
  • Action games
  • Casual games
  • Puzzles
  • Strategy games

Of all the different games, simple word games and trivia games are the easiest and least expensive to implement.

Who’s Here?

Jean Pickering of The Tektite Group

Jean Pickering of The Tektite Group

Find the speaker, Mike Rhodes at www.appfactoryinc.com.  I met Michael McConachie, from LoopDigital, www.loopdigitalus.com so the big players are here.  Kristin Tews of WIND Radio is covering the event  www.personalbestshow.com.  An investor who bought into one of my favorite startups introduces himself to me.  That company is Youtopia www.youtopia.com  and they’re integrating gamification into their platform as we speak. 

Tektite is always a small, limited crowd and I feel privileged to be here.  Sign up early if you want a spot.  You can find Tektite and Jean Pickering at www.Facebook.com/TheTektiteGroup and http://Twitter.com/TektiteGroup

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GO TO – UNWIRED

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Find Chicago Venture Magazine at www.ChicagoVentureMagazine.comComments and re-posts are welcomed and encouraged. This is not investment advice – do your own due diligence. I cannot guarantee accuracy but I give you my best.

Copyright © 2012 John Jonelis – All Rights Reserved

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Filed under Chicago Ventures, Events, Internet, Mobile, Tektite