BANANASMoises Goldman PhD – Resident Scientist

EDITOR’S NOTE–Everybody’s familiar with the phrase.  But is there a genuine application in industry for IF WE BUILD IT, THEY WILL COME?  Here’s one offered by a highly respected source:

Many in industry believe that logistics is now THE important field of study. Nothing could be further from the truth.

Logistics is simply a natural process that is part of any enterprise. It is inherent in any enterprise trying to minimize cost, maximize profits, or simply optimize its performance. (I am not talking about probabilistic or statistical studies.)

Moises Goldman 2

Let me clarify with an example: When Dole Foods or Chiquita Banana initially found that better fruit was grown in Latin America; they initially went down there, picked the fruit, and brought it back to the U.S. for processing.

Low Hanging FruitUltimately, common-sense logistics influenced their thinking and they moved their processing plants close to the source. This not only made economic sense but also being close to the fruit allowed them to be first in picking the best.

By moving industry to the source, it will remain close the best fruit it can pick. If we break ground close to the source, I am certain that: IF WE BUILD IT, THEY WILL COME.




This article was adapted from a paper for the Institute for Work and the Economy by Moises Goldman PhD. www.workandeconomy.org

Moises Goldman—Moises6@comcast.net


Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link . This is not investment advice. We do not guarantee accuracy. It’s not our fault if you lose money.

Copyright © 2013 Moises Goldman – All Rights Reserved



Filed under big money, chicago, Chicago Ventures, Economics, Entrepreneur, Entrepreneurship, Entrepreneurship and Politics, Financial Markets, Fiscal Policy, Information, Innovation, Innovation and Culture, MIT, MIT Enterprise Forum, MITEF, new companies

3 responses to “IF WE BUILD IT, THEY WILL COME

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