By: William Arrington
The original intent for this follow up to Hyperlocal Social Economies (HSEs) was to focus on how businesses can participate in these targeted consumption markets. I think this is an appropriate time to discuss how HSEs may evolve. Before diving in let’s quickly recap what comprises an HSE market:
- A group of consumers with similar lifestyle and consumption patterns (i.e. friends)
- Common set of goods/services consumed by the group
- Competitive market for said goods and services
- Goods and services are geographically unbound
Chicago Venture Magazine 