Tag Archives: Family

GOOD OUTCOMES

VERBATIM by a very special correspondent, Mark T. Wayne,

as told to John Jonelis

Runners KneesDid you know that, out of the multitudes of people that undergo knee surgery, 7% go bad within a year?* .No, I don’t mean to imply that patients with new knees turn to a life of crime, though some may do so.  There are no numbers whatsoever to prove otherwise. There’s nothing to stop a man once he can run from the scene of the dastardly deed for the first time in years on his spanking new knees. The temptation must prove strong among some folks. Mark T. WayneThink of it. After showing your navy revolver to the teller and receiving your withdrawal, you gleefully sprint—sprint mind you—to the bank exit and the getaway vehicle. It warms my blood to think of all the good done by rehabilitating criminals in this way—allowing a man to follow his true dreams. But I stray from the point.

New_Knees

Saving 100,000 Knees

I mean to talk about surgeries with bad medical outcomes. Legs that won’t bend. Legs that don’t straighten out. Pain that doesn’t go away. Horrible stuff. And that’s after going through the terrible ordeal of surgery and recovery! That drives a man mad.

Let’s talk about how we can put a stop to that problem. Let’s talk about ways we can save a hundred thousand good people every year.Knee

Most knee replacements turn out spectacularly well nowadays and it’s a miracle that so many poor cripples can walk again.  But to my way of thinking, 7% failure ain’t acceptable.  Why do you suppose it happens? 

Would you believe it?  These bad outcomes almost always stem from the simplest of all causes. People don’t talk to each other! Here’s what’s really going on:

.

The Doctor Visit

The world is moving so much faster than it did a hundred years back. Long ago, doctors visited people in their homes like gentlemen. You paid with a live chicken or a good dinner, maybe.

No more! The situation has degenerated such that it is utterly execrable.  Such a momentous decision, and today is your first and only consultation with the surgeon.

Nowadays you bring along your life savings in the form of a plastic card and wait at the good doctor’s leisure in a parlor crowded with the sick and infirmed. After an hour or so of whiling away the afternoon so pleasantly, you are curtly summoned by your last name. 

You are led to a small chamber. The door shuts ominously, leaving you alone with your thoughts in a room arrayed with mysterious implements that suggest the application of pain. A strange narrow bed, high as a table, dominates the room and a white runner graces its top as if Thanksgiving Dinner is to be served—with you as the main course.

And indeed, you came here to get carved like a turkey. You want a new knee and you’re desperate enough to go under the knife to get it. So you are left to stew in this hellhole long enough to soften any resolve you may otherwise muster.

Your head snaps back as this demigod, tricked out in a white lab coat, bursts through the door with a rush that puts a crick in your neck. Nowadays, a doctor’s time is more valuable than yours and in a more important way.** . If you can squeeze out more than five minutes of conversation from this highly paid meat cutter, you go home believing you got your money’s worth.

Even the nurse barely utters more than a cursory salutation as she points you to the exit. Her primary function is to prevent you from wasting the demigod’s time.

Perhaps you are graced to receive a heavy pile of printed material too massive and confusing to be of any real use. The doctors don’t read it either.  Nobody reads such slop.  But they don’t hesitate to add to the pile whenever they feel it necessary.

[There are those who say that I am inclined to exaggerate.  Some say that my middle initial “T” stands for Trouble.  I cannot endorse such sentiment.  Slanders on my character like these are uncalled for and utterly ridiculous.  What honest and forthright man can, in all good conscience, make such an outrageous claim?  Let me go on.] 

.Hospital Ward

The Bad Outcome

The next glimpse you get of this demigod is on the day of your surgery—moments before the anesthesiologist puts your lights out. You may not recognize the doctor and mistake him for an orderly or a nurse.

Hours later, you wake in your hospital bed. They make you stand erect almost immediately. A brave man would scream with agony but they thought of that.  They pumped you so full of morphine that you can’t feel your toes.  Whiskey does not answer.  It ain’t strong enough.  By the next afternoon, you’re climbing a small set of artificial stairs, blissfully unaware of any pain.  They do this for good reason.  The sooner and more strenuously you move, the less scar tissue can form.

Naturally the demigod discharges you from the hospital a day ahead of schedule, ostensibly because you are doing so well. The real reason is to get you the hell out of there—to get you out before you contract one of the dread superbugs that plague these institutions.

Then the real fun begins.  Physical therapy.  Weeks and weeks of it.  And your days are full from sun-up till dark.  It’s such a pleasant vacation from the toils of your job.  I recommend it for those of you addicted to extreme sports and for those who love to indulge in a good long binge.  Under the influence of pain killers, you float through the work as if in a dream.  You’re determined to do everything listed in the ten pounds of printed matter—even if you can’t focus your eyes on the letters.  So you cut corners here and there.  You do just a little less than is called for.  Then less again.  Then sleep overtakes you. Maybe you take a day or two off.  Maybe you stop doing your therapy altogether.

You might not see the surgeon again for as much as six whole weeks. When you do, he looks over a hasty X-ray, shakes his head, clucks his tongue, and assesses your attitude with squinting eyes to determine if you’re likely to sue because your recovery is not going well.

X-ray side viewOf course your troubles aren’t the surgeon’s fault. Six weeks ago he installed the spare parts in a workmanlike manner using all his knowledge and skill, just like a good mechanic is expected to do. No, the finger points directly at you. You are responsible to follow orders during the crucial first few weeks.  If only you had done such-and-such on a regular basis, all would have been well.

And perhaps you genuinely tried to read and comprehend those hundreds of pages of medical and legal jargon. But in all the tomes of print you somehow missed the one important exercise that—had you performed it religiously—would have resulted in a life without pain. Now it’s too late.

~~~

Mark T. Wayne

Mark T. Wayne

Ah, but I will permit you to begin anew:

~~~

The Good Outcome

Imagine now that you are considering a knee replacement for the first time. You don’t know where to begin and it all seems so complicated. But YOU have a secret weapon from a company called Wellbe.me.  It’s called the Patient Guidance System™.  They also call her by her initials, PGS. I call her Peggy Sue.  She’s a world apart from some miserable tome of printed matter. She’s always at your elbow, ready to do your bidding. She explains every step of the way and amazingly—answers your questions just as they arise.

Wellbe.me Logo

You never fear getting lost. You always know what to do next. You always know whether your condition is on track or you need remediation.

And she delivers messages to and from your doctor and everybody else involved in your case. She leads you from the first moment of decision to the final result—YOU CAN WALK AGAIN!  They call this the “Total Episode of Care.”

Timeline

Who is this Peggy Sue? This is the 21st Century sir! She’s technology! You access PGS through an easy-to-use internet site. It’s both interactive and intuitive but it won’t serve you a whiskey and soda.  Use your computer, your tablet or smartphone, right from the comfort of your bed. You log what actually goes on, and you get back answers and action items.

Patient Guidance System

Your surgeon, your personal doctor, your in-home nurse, your therapist, the lab that analyzes your blood, even a trusted family member—they all get alerts on your progress at just the right time. And they communicate with each other. And they communicate with you. This is as neat as a perfect spider web in the morning dew. One vibration and everybody knows exactly what’s going on.

Therapist and Patient

  • Maybe you alert your doctor that your pain level is still at six and you can’t Wellbe.me on Tabletperform the exercises. He changes your medication and flashes the prescription to your pharmacy. Problem solved.  Quickly.  Just a few strokes on the touch screen.
  • Your nurse takes a blood sample and flashes it to the lab. The lab flashes the results to your MD who relays the order to decrease your dose of blood thinner. You see the alert on your screen. Problem solved.
  • The therapist visits and logs your progress. The surgeon monitors that data and schedules an early appointment because your knee is only at 80 degrees. Wellbe.me on a laptopHe expects 90 by now and needs to evaluate your case. There’s still time—still time to do something about it. No more nonsense or finger-pointing.  No more: “If only you’d done such-and-such, but now it’s too late.”
  • Nowadays, people want to be able to contact the doctor electronically. With the Patient Guidance System™, you can do that. You’re always in the loop. Peggy Sue always gives you, your doctor, and your care team a fresh report on your progress with benchmarks and checklists. No uncertainty. No confusion. No fear.

Online Communication with Doctor

.

Better than Government Work

You figure you’ve heard all about this already. You imagine it’s the Portable Healthcare Act, right? Wrong! That law does not answer. There are too many different office systems that can’t talk to each other yet—and maybe they never will. Put all thoughts of that nightmare aside.  It’s just another bureaucratic mess that seems to happen from time to time in places where politicians gather.

But this ain’t the government, sir! This is private enterprise! This is new. And this is real. This solution is simple and direct.

It’s easy to use—Everybody can access it with the same equipment they already own. Everything gets done on the cloud, so there’s no software to install.  Doctors, surgeons, therapists, labs, nurses, family, and especially you can use it with whatever internet-ready hoozitz at hand—even your infernal smartphone. 

The technology exists right now—This is a highly sophisticated proprietary expert system. But it’s tied to a user-friendly web interface that anybody can work.  

Now why do you suppose the government didn’t think of that?

.

James Dias, CEO

James Dias, CEO

James Dias and Abraham Palmbach founded this startup and call it Wellbe.me.  They’re out to save 100,000 patients a year. I’m glad I came out to BNC Venture Capital to see it. Maybe it will save you or me one day.

Abraham Palmbach, COO

Abraham Palmbach, COO

.

Footnotes

* 6.9% of knee patients experience poor results after one year, either because of stiffness or pain, according to David A. Fisher, MD, et.al. in The Journal of Arthoplasty, September 2007. http://www.sciencedirect.com/science/article/pii/S0883540307002343

.

** From Stephen Potter in his masterful book One-Upmanship, 1952.

http://www.amazon.com/One-Upmanship-Stephen-Potter/dp/1559211903/ref=sr_1_1?s=books&ie=UTF8&qid=1365125278&sr=1-1&keywords=one-upmanship+stephen+potter

.

Contacts

Wellbe.me Wellbe.me Logo

http://wellbe.me/

info@wellbe.me

800-960-4118

.

BNC Venture Capital BNC Venture Capital

http://www.bnchicago.org/Groups.php?group=8

.

.

Graphics and Photography courtesy Wellbe.me.

.
EDITOR’S NOTE:  Mr. Wayne is known to take off on flights of fancy and exaggeration.  No doubt you’ve read some of his works of fiction.  Be sure to thoroughly check every one of his claims.

.

GO TO PART 3 – THE STORY BEHIND BIG DATA

.

Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link . This is not investment advice. We do not guarantee accuracy. It’s not our fault if you lose money.

.Copyright © 2013 John Jonelis – All Rights Reserved

.
.

Advertisements

4 Comments

Filed under angel, angel capital, angel investor, BNC Venture Capital, Characters, chicago, Chicago Venture Magazine, Chicago Ventures, CORE Insight Story, Data, Entrepreneur, Entrepreneurship, Entrepreneurship and Politics, Events, Information, Innovation, Innovation and Culture, Internet, Invention, investor, Mack T Wayne, Mobile, Mobile App, pitch, Social Entrepreneur, Software, vc, venture capital

FAMILY FIRST

The Story of Ray Markman-Part 11

by John Jonelis

Ray MarkmanFriday, 4:30 pm

I’m trying to gathering material on Ray Markman’s assertion, “I never worked a day in my life,” before time runs out. This very afternoon, my two colleagues—Loop Lonagan and Alexander Harbinger—will fight a duel over this, and one of them may not live to tell about it.

Lonagan paces the worn oak planks of my office floor in the back room of Ludditis Shots and Beer. “I wanna say somthin’ about dis new business Ray starts. Him and his partners is already makin’ a bundle, so why should he try’n change the way people buy things? But that’s just what he does.

“Ray gets this new idea about retail distribution. So he runs a test.  He takes that Jane Fonda tape and puts it into Wal-Mart, K-Mart, Dominicks.  He gets into these stores ‘cause he offers the tape on consignment and gives ’em the displays.  In other words, he’s takin’ all the risk!  So they go along.

“Turns out, Dominicks outsells K-Mart and Wal-Mart by far on a per-store basis. A food store!  Who woulda expected that?”

Hanna-Barbera Video Cover

Hanna-Barbera Video Cover

Lonagan steps over to my desk and grabs his notes: “So Ray says this to his partners: ‘Let’s start another company and just go into supermarkets. There’s nobody there.  We can pre-empt the competition.  Here’s the idea:  We go to Disney, Hanna-Barbera, Warner Bros, and get their children’s animations.  We price “em at $9.95.  And we put displays in the stores and sell it like soap.  We’re gonna blow ‘em out of the stores.  We’re appealing to another audience.  It’s women and it’s for their children.  They’re gonna buy it.’  Now if you know Ray, you gotta know he says all dis in a real soft voice.  To me that gives da words even more punch.  Hey, I can buy into that idea myself.  All his partners is galvanized into makin’ the move right alongsida him!”

Lonagan’s pacing speeds up and in this big back room, he ranges from the crates on one wall to the bottles on the other. Seems like there’s not enough room in my backroom office to hold him.  “‘Course, they can’t run both companies—it’s way too much. So they merge the first one into another company and get their money out.  Then they start a new company called Magic Video.  Don’t know why they call it dat but it seems to catch on just fine.”

Dominicks Foods

He stops in front of my desk. “And how d’ya think they distribute to the food stores? The usual way—by themselves?  You can forget that idea.  They do it with food brokers.  Food brokers!  These outfits don’t know video from a slab o’ meat, but they’re in the stores and the stores know ‘em and they got carte blanche to put up displays.  Dis is brilliant!”

I nod and he resumes his pacing. It always tickles me when phrases like “carte blanch” slip out of Loop’s mouth.  Such a contrast to the streetwise front he puts on.  Loop is highly intelligent.  Besides his experience as a futures trader in the pits, and the many private equity deals he’s made since then, he sports a masters in finance from the University of Chicago.  So I know a lot of his old neighborhood accent is a put on.  I’ve learned not to fall into the trap and underestimate him.  He’s quick.

Lonagan continues: “The way Ray works it, he goes with his food broker to a major supermarket chain and sells the idea to HQ. After that, the brokers put the product in.  They do all the housekeeping, the displays, all the details. 

“It works out great. They’re buildin’ a fantastic business.  In 2-1/2 years their run rate is 250 million bucks!  Tell me that ain’t good business.  And Ray knows he can grow it into a billion!  But it don’t turn out that way.”

Now he has my full attention. I want to know the rest of the story.  What’s Loop waiting for?  Pausing for some big effect? “Yeah?” I say, trying to egg him on. “And?”

“His first grandchild gets born. A little girl.  Big deal for Ray.  He’s traveling 90% o’ the time so he can’t see her.  He decides family comes first. 

“His partners whine and complain, ‘Ray, you can’t quit, you’re the whole company.’ So he makes an agreement with dem guys.  He sticks it out fer six more months while they get a new president settled in.  After that, da new guy’s supposed to do the day-to-day business while Ray keeps the relationships going with Disney, Hanna-Barbera and Warner Bros.  He says, ‘Okay but if you screw around with the time, I’m gonna be gone.’  He’s not waitin’ around for his granddaughter to grow up without him. 

“Of course, six months pass and they ain’t done nothin’. Don’t even hire no new guy.  So Ray sells his share o’ the company.  He makes out real good but he gives up the chance o’ buildin’ a billion dollar company.  Family first!  And I say, he’s right!”

 

Go to Part 12

Go back to Part 1

Comment on this article — Name and email optional

Find Chicago Venture Magazine at www.ChicagoVentureMagazine.com Comments and re-posts are welcomed and encouraged. This is not investment advice – do your own due diligence. I cannot guarantee accuracy but I give you my best.

Copyright © 2012 John Jonelis – All Rights Reserved

1 Comment

Filed under Biography, Characters, Chicago Venture Magazine, Chicago Ventures, Conflict, Entrepreneur, Entrepreneurship, Innovation, Invention